Amagi Media Labs’ Initial public offering to open on Tuesday, January 13, 2026
FinTech BizNews Service
Mumbai, 8 January 2026: Amagi Media Labs Limited (the “Company”) proposes to open an initial public offering (“Offer”) of its equity shares of face value of Rs5 each (“Equity Shares”) on Tuesday, January 13, 2026. The Anchor Investor Bidding Date is one Working Day prior to Bid/Offer Opening Date, being Monday, January 12, 2026. The Bid/ Offer Closing Date is Friday, January 16, 2026.
Baskar Subramanian (co-founder, MD & CEO, Amagi Media Labs Ltd)
The Price Band of the Offer has been fixed from Rs 343 per Equity Share of face value
Rs5 each to Rs 361 per Equity Share of face value Rs5 each. Bids can be made for a
minimum of 41 Equity Shares of face value Rs5 each and multiples of 41 Equity
Shares of face value Rs5 each thereafter.
The Initial Public Offering comprises of a Fresh Issue of Equity Shares aggregating up
to Rs 8,160.00 million and an Offer for Sale of up to 26,942,343 Equity Shares by the
Selling Shareholders.
The Offer for Sale includes up to 9,889,646 Equity Shares by PI Opportunities Fund I,
up to 5,072,582 Equity Shares by Accel India VI (Mauritius) Ltd, up to 5,072,582
Equity Shares by Trudy Holdings, up to 3,411,792 Equity Shares by PI Opportunities
Fund II, up to 3,381,721 Equity Shares by Norwest Venture Partners X – Mauritius,
(collectively the “Investor Selling Shareholders”); up to 60,000 Equity Shares by Rahul
Garg, up to 22,725 Equity Shares by Rajat Garg, up to 18,495 Equity Shares by
Kollengode Ramanathan Lakshminarayana, up to 10,000 Equity Shares by Prem Gupta
and up to 2,800 Equity Shares by Rajesh Ramaiah (collectively “Individual Selling
Shareholders”).
The Equity Shares of the Company are proposed to be listed on BSE Limited (“BSE&
and the National Stock Exchange of India Limited (“NSE”).
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited,
Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited, and
Avendus Capital Private Limited are the Book Running Lead Managers (“BRLMs”) to the
Offer.
The Offer is made in terms of Rule 19(2)(b) of the SCRR read with Regulation 31 of
the SEBI ICDR Regulations. The Offer is being made through the Book Building
Process in compliance with Regulation 6(2) of the SEBI ICDR Regulations wherein
in terms of Regulation 32(2) of the SEBI ICDR Regulations not less than 75% of the
Offer shall be available for allocation on a proportionate basis to Qualified
Institutional Buyers (“QIBs” and such portion the “QIB Portion”) provided that our
Company in consultation with the BRLMs, may allocate up to 60% of the QIB Portion
to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR
Regulations (“Anchor Investor Portion”), of which (i) 33.33% shall be available for
allocation to domestic Mutual Funds, and (ii) 6.67% for life insurance companies and
pension funds, subject to valid Bids being received from domestic Mutual Funds, life
insurance companies and pension funds at or above the Anchor Investor Allocation
Price. In the event of under-subscription in (ii) above, the allocation may be made to
domestic Mutual Funds, at or above the Anchor Investor Allocation Price, in
accordance with the SEBI ICDR Regulations. In the event of under-subscription or
non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be
added to the QIB Portion (other than the Anchor Investor Portion) (“Net QIB Portion”).
Further, 5% of the Net QIB Portion (excluding the Anchor Investor Portion) shall be
available for allocation on a proportionate basis to Mutual Funds only and the
remainder of the Net QIB Portion shall be available for allocation on a proportionate
basis to all QIBs (other than Anchor Investors) including Mutual Funds, subject to
valid Bids being received at or above the Offer Price. However, if the aggregate
demand from Mutual Funds is less than 5% of the Net QIB Portion, the balance
Equity Shares available for allocation in the Mutual Fund Portion will be added to the
remaining QIB Portion for proportionate allocation to QIBs.
Further, not more than 15% of the Offer shall be available for allocation to Non-
Institutional Bidders (“NIBs”) of which (a) one third portion shall be reserved for
Bidders with application size of more than Rs0.20 million and up to Rs1.00 million; and
(b) two-thirds of the portion shall be reserved for Bidders with application size of
more than Rs1.00 million, provided that the unsubscribed portion in either of such sub-
categories may be allocated to Bidders in other sub-category of the NIBs in
accordance with SEBI ICDR Regulations and not more than 10% of the Offer shall
be available for allocation to Retail Individual Bidders (“RIBs”) in accordance with the
SEBI ICDR Regulations, subject to valid Bids being received from them at or above
the Offer Price.
All Bidders (except Anchor Investors) are required to mandatorily utilise the
Application Supported by Blocked Amount (“ASBA”) process by providing details of
their respective ASBA accounts and UPI ID (in case of UPI Bidders (defined herein)
using the UPI Mechanism), in which case the corresponding Bid Amounts will be
blocked by the SCSBs or under the UPI Mechanism, as applicable to participate in
the Offer. Anchor Investors are not permitted to participate in the Offer through the
ASBA process.
