ManipalCigna Health Insurance’s Ad films Illuminate Spirit of Diwali

The insurer urges viewers to consider the crucial role health insurance plays in safeguarding their family's financial well-being

Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance


FinTech BizNews Service   

Mumbai, November 10, 2023: ManipalCigna Health Insurance Company Limited, has announced the release of two new films, titled "Health Insurance Ke Bina Diwali Adhoori Hai". These films convey a powerful message about the significance of health insurance in our lives, drawing a heartwarming parallel to the festival of lights.

In these films, ManipalCigna Health Insurance also urges viewers to consider the crucial role health insurance plays in safeguarding their family's financial well-being, especially during a time when health and happiness are celebrated with equal fervor.

Speaking on the new films, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, "Our films artfully portray how, just like Diwali is incomplete without those delightful "khatte meethe" moments in an Indian household, life itself remains incomplete without the financial security and assurance of health insurance. At ManipalCigna, we believe that much like the traditional Diwali investments to bring Goddess Lakshmi into our homes, health insurance ensures that the blessings of Lakshmi stay within our households, safeguarding our family's health and lifetime goals.”

Desai further added, “The second film is a tribute to all our incredible health insurance advisors and partners who have been the guiding light for our customers on their financial security journey. Through the film we at ManipalCigna want to express our heartfelt gratitude for their unwavering service and salute them for being the true pillars of our mission in providing our customers with easy and lifetime access to quality healthcare."

One may click the below link to watch the two new films:

Customer Film:

Advisor Film:   

Diwali is a time of togetherness, joy, and reflection. It is a reminder of the importance of health and well-being in our lives. With the launch of these films, we at ManipalCigna Health Insurance want to reiterate our commitment to improving the health, well-being and peace of mind of those we serve, making every Diwali truly complete.

ManipalCigna Health Insurance has been at the forefront of providing fully loaded health insurance solutions to every customer segment. As part of its vision for the future, the company plans to recruit more advisors and expand its presence to new regions across India, ensuring that more people can benefit from the peace of mind that comes with comprehensive health insurance coverage.

ManipalCigna Health Insurance Company Limited is a joint venture between Manipal Group, an eminent player in healthcare delivery and higher education in India, and Cigna Corporation, a global health services company with over 200 years of experience. ManipalCigna is headquartered out of Mumbai and has 77 branch offices covering significant metros and towns. The company has built a strong multi-distribution network of over 60,000 agents and 400+ distribution partners across the country. ManipalCigna also has tie-ups with 13 leading Banks for distributing health insurance solutions and has a network of over 9000 hospitals across cities including tier I, tier II, and tier III towns in India.

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