The Reliance General Insurance is rewarding customers for maintaining a healthy BMI, staying physically active, undergoing preventive screenings, and practising stress-reducing activities like yoga and meditation
FinTech BizNews Service
Mumbai, June 19, 2025: On the eve of International Yoga Day 2025, Rakesh Jain, CEO, Reliance General Insurance, has provided an interesting development that reflects hiss organisation’s vision towards wellness-driven insurance.As the health insurance sector evolves from reactive care to proactive well-being, Mr. Jain highlights how yoga and preventive practices are becoming central to this shift. His perspective sheds light on how insurers can now be seen not just as financial safeguards, but as wellness partners for everyday life.
“The health insurance sector is undergoing a paradigm shift from being a passive financial safeguard to becoming an active partner in promoting healthier lifestyles. At Reliance General Insurance, we recognise that modern healthcare must go beyond claims settlement. It must empower individuals to lead healthier lives through innovation, accessibility, and engagement. We are embedding wellness incentives linked to practice of "YOGA" into our offerings by rewarding customers for maintaining a healthy BMI, staying physically active, undergoing preventive screenings, and practising stress-reducing activities like yoga and meditation. These initiatives are not peripheral they are central to our approach to preventive care and long-term sustainability. At Reliance General Insurance, we are proud to lead this evolution, reimagining insurance not just as protection from illness, but as a trusted partner in everyday well-being."
