The 2025 Hack-AI-Thon finale; The initiative underscored SBI Life’s focus on innovation, young talent, and building future-ready insurance solutions
FinTech BizNews Service
Mumbai, June 19, 2025: SBI Life Insurance, one of India’s most trusted private life insurers, marked the finale of its national innovation initiative — Hack-AI-Thon 2025— a strategic platform to crowdsource artificial intelligence-driven solutions to real-business challenges faced by the insurance sector. The event culminated weeks of dynamic ideation and collaboration, with 16+ top teams (50+ participants) presenting AI-led innovations, focused on enhancing customer experience, operational efficiency, and digital service delivery.
The event was designed to tap into next-gen talent, foster a culture of co-creation, and accelerate digital transformation. The participants, including developers and AI enthusiasts, represented top institutes across Chennai, Bangalore, Hyderabad, Indore, Bhopal, and Delhi to compete on challenges ranging from predictive analytics and process automation to fraud detection and customer engagement.
After rigorous jury round and evaluation, Innovation Brigade team comprising of Ms. Asha Vidyadharan & Mr. Rameez Khan from Bhopal emerged as the winner of Hack-AI-Thon 2025, impressing the panel with their innovative solution at the Hack-AI-thon 2025 Grand Finale. that is which demonstrated real-world applicability and the potential to scale across business functions. Similarly, Black Bird from Indore, was chosen the 1st runner-up and Plutus.AI from Trichy as well as Semantics from Pune were announced the 2nd runner ups. Each of the winning solutions stood out for their innovative thinking, technical viability, and potential to address real-world challenges in the life insurance sector.
Speaking on the grand finale of SBI Life’s Hack-AI-thon 2025, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said, “Hack-AI-thon was conceptualised to engage the next generation of problem solvers in shaping the future of insurance. It is encouraging to see how young minds approach complex industry challenges with such clarity and purpose. At SBI Life, we believe that innovation must serve a meaningful purpose, and this initiative reflects our ongoing commitment to fostering technology-led thinking that is human-centric and impactful.” He further added “We have always believed that the true role of insurance goes beyond financial protection—it is about enabling individuals to move forward with confidence, to dream, to build, and to live fully. Hack-AI-thon is an extension of this belief, as it invites young minds to co-create solutions that make protection more accessible, intuitive, and aligned with people’s evolving needs and life goals. It is this blend of innovation and intent that we believe will help shape a more inclusive and empowering future not only for the insurance sector, but the nation as a whole.”
After winning the Hack-AI-thon 2025, the Innovation Brigade team said, “Participating in SBI Life’s Hack-AI-thon 2025 was a truly enriching experience, with outstanding coordination, expert mentorship at every step, and flawless event management. Despite the tough PAN India competition, we are proud to share that we emerged as winners of the event”.
The Grand Finale jury comprised seasoned experts from technology & insurance, who evaluated teams on innovation, feasibility, scalability, and impact. Select ideas from the Hack-AI-Thon will be explored further for piloting or integration within the company’s digital roadmap.
With this initiative, SBI Life Insurance reinforces its commitment to fostering a culture of innovation, collaboration, and customer-first thinking through digital transformation.
