This year's initiative, titled Generation Restoration, is a long-term effort dedicated to fighting climate change and its devastating impacts
FinTech BizNews Service
Mumbai, June 06 2024: Reinforcing its commitment to environmental sustainability, HDFC
Mutual Fund has launched the 4th edition of its Nurture Nature campaign. Through this
campaign the company focusses on water conservation through lake restoration. This year's
initiative, titled Generation Restoration, is a long-term effort dedicated to fighting climate
change and its devastating impacts. Over the past three years, the Nurture Nature campaign
has facilitated the plantation of over 50 thousand saplings across the country and recycled 4.65
tonnes of plastic waste to conserve nature.
Through a compelling campaign video titled Generation Restoration, HDFC Mutual Fund
showcases the story of Savitri, an elderly woman forced to migrate after her village home was
ravaged by drought. The video drives home the message that climate change is uprooting
countless families, stripping them of their homes and livelihoods. Building on these efforts
further, Nurture Nature 4.0 aims to create sustainable water sources by contributing towards
restoring the water holding capacity of an existing lake. The campaign highlights the plight of
millions of Indians displaced from their homes due to natural calamities like drought, fuelled by
climate change. As per the Costs of Climate Inaction Report by Climate Action Network South
Asia, it is estimated that by 2050, climate change could force up to 45 million Indians to face
this harsh reality.
Under Nurture Nature 4.0 - Generation Restoration, HDFC Mutual Fund will restore water
holding capacity of an old lake for every digitally registered SIP during the campaign period,
aiming to rejuvenate and restore an existing lake. From June 5th to June 11th, 2024, any new
SIPs registered digitally or online of a minimum Rs. 2,500 per month for at least 3 years in
eligible equity and gold schemes, the fund house will contribute towards restoring a 5,000-litres
water holding capacity in an old lake. The aim is to rejuvenate and restore the water holding
capacity of an existing lake, providing a sustainable water source for villagers, agricultural
activities, and environmental preservation.
Commenting on this socially responsible initiative, Mr. Navneet Munot, MD & CEO of HDFC
Asset Management Company Ltd., said, “Global warming is an existential threat to humanity.
As the world grapples with deforestation, rapid urbanization, environmental degradation, and
groundwater depletion, it is crucial for us to take immediate action. As part of our ongoing
Nurture Nature Campaign, now in its fourth year, we have committed to alleviating the water
crisis by restoring an existing lake and providing a sustainable source of water”
