Because financial well-being isn’t about restraint, it’s about enjoying today while planning for tomorrow.
FinTech BizNews Service
Mumbai, October 20, 2025: Bandhan Mutual Fund has unveiled its latest festive campaign, Ads Ki Suno, a witty take on sale advertising that encourages people to see festive price tags in a new light. While the festive season is often about discounts and deals, Bandhan Mutual Fund turns those same price numbers into reminders of smarter financial choices.
At the heart of the campaign is a film that reimagines festive price ads, transforming what usually feels like irresistible bargains into signals carrying a different message. It offers a playful reminder that numbers can take us on a spending spree, or they can guide us towards financial freedom. The choice is always ours.
Vishal Kapoor, CEO of Bandhan AMC, said, “The festive season surrounds us with sale ads and price tags that make almost everything feel like a bargain.
With Ads Ki Suno, we wanted to capture that familiar part of the season and bring a new perspective, not to say don’t spend, but to remind ourselves to spend mindfully and also invest wisely. Because financial well-being isn’t about restraint, it’s about enjoying today while planning for tomorrow. The way we use our money in these moments can make the difference between a purchase that fades and an investment that endures, one that keeps adding value over time.”
The campaign film can be viewed here: www.youtube.com/watch?v=J8VZpw8gxdI
