CCAvenue CommerceAI Launched With MCP

This Will Revolutionise Agentic Payments in India

CCAvenue Launched CommerceAI Platform With Model Context Protocol (MCP) on Wednesday

FinTech BizNews Service

Mumbai, October 8, 2025: CCAvenue, India’s leading payment solutions provider, today announced the launch of CCAvenue CommerceAI, a platform designed to enable merchants, developers, and AI ecosystems to integrate autonomous commerce experiences directly into their applications, CRMs, and AI agents.

At the core of CCAvenue CommerceAI is the CCAvenue Model Context Protocol (MCP). This secure, standardized interface acts as a bridge, allowing AI agents and merchant systems to securely connect with CCAvenue’s payment infrastructure. The MCP's role is to enable these AI agents to autonomously initiate, orchestrate, and execute payment tasks within a verified and auditable environment, moving beyond traditional manual payment processes.

The platform is designed for a wide range of enterprises with direct customer interactions, including telecom companies for mobile recharges, power distribution companies and municipalities for utility bill collections, hotels, insurance providers for premium collections, OTT platforms for subscription management and other enterprises that manage high-frequency digital payments.

“CCAvenue CommerceAI represents a paradigm shift in how payments are conducted in India,” said Vishwas Patel, Joint MD of Infibeam Avenues Ltd. “By enabling AI-driven, agentic payment flows, we are making commerce smarter, faster, and more personalized for both merchants and consumers.” The platform was unveiled at the Global Fintech Fest 2025 in Mumbai. 

Key Features and Architecture

CCAvenue Commerce AI operates across three major layers:

• CCAvenue MCP: A secure protocol layer for AI agents to connect and perform payment operations.
• Commerce AI Orchestration Engine: Handles intent parsing, workflow planning, and payment orchestration for multi-step commerce flows.
• PayCentral.ai (P2A / A2A Layer): Enables direct AI-agent to AI-agent payment execution, facilitating instant settlement between buyer and seller agents.

Integration Paths include:

1. AI Agent → MCP → CCAvenue Payment Gateway: Autonomous payments via AI assistants, chatbots, or smart devices.
2. Agent-to-Agent (A2A) via PayCentral.ai: Buyer and seller agents communicate securely to settle payments in real-time.
3. Merchant CRM / App → MCP → Payment Orchestration: Dynamic payment method presentation, personalization, and real-time transaction closure within enterprise systems.

Transforming Payments for Consumers and Merchants

The launch of CommerceAI and MCP empowers:

• Consumers: Real-time, frictionless payments through personal shopping assistants and AI-driven interfaces.
• Merchants: Automated payment workflows, enhanced operational efficiency, and improved fraud detection via intelligent agent orchestration.

CCAvenue, the flagship payments brand of Infibeam Avenues Ltd, already processes billions of transactions annually across sectors in India and abroad. Its portfolio includes payment gateway services, SoftPOS, white-label payment solutions, utility bill payment systems and many other payment services.

With CommerceAI, CCAvenue is poised to transform India’s e-commerce landscape, delivering agentic commerce that is secure, seamless, and highly personalized.