Celebrating women’s voices and empowerment across Bharat
FinTech BizNews Service
Mumbai, September 17, 2025: PayNearby, India's leading branchless banking and digital network, through its flagship women empowerment initiative Digital Naari, has launched a unique radio campaign titled “Dil Ki Baat” on the eve of Prime Minister Narendra Modi’s birthday. The campaign is an ode to the determination of grassroots women, giving their aspirations and dreams a voice that can reach the nation and its leaders. Inspired by the Prime Minister’s vision of Lakhpati Didi, these women have embraced financial and digital inclusion to transform their lives and communities, and through this initiative, they take the opportunity to express their gratitude.
Taking inspiration from the Prime Minister’s Mann Ki Baat, “Dil Ki Baat” turns the microphone towards celebrating women, their journeys, and the ecosystem that gave their dreams a voice. More than 500 Digital Naaris from across 20 states are sharing their gratitude, hopes and aspirations on radio. These messages, aired on national and regional FM stations, capture how women are using services such as cash withdrawal, UPI, insurance and bill payments to build financial independence, educate their children and support their families.
Dil Ki Baat is a national movement that carries the voices of women across Bharat, touching everyday lives and inspiring communities with stories of empowerment and hope. Behind every message lies not just a wish, but a testament of resilience and progress. Digital Naari is a movement where women lead, communities grow and India moves forward together. As these voices of change echo across the nation, one heartfelt wish unites them all: to one day thank the Prime Minister in person for inspiring this journey.
Speaking on the initiative, Jayatri Dasgupta, CMO, PayNearby and Program Director of Digital Naari, said, “Digital Naari is built on the belief that when women rise, entire communities rise with them. With Dil Ki Baat, our tribute is to these women, their resilience, their determination and their commitment to build a better future. This campaign gives them a voice on a larger platform, one that can reach the head of the state, and a unique opportunity to wish the Prime Minister whose vision of Digital India and Lakhpati Didi has fueled their dreams. These women are not just beneficiaries, they are changemakers who bring financial access, digital confidence and economic stability to their families and neighbourhoods. Their voices are powerful, authentic and deeply moving, and through this campaign we want the nation to pause, listen and recognise the extraordinary role they are playing in shaping Bharat’s future.”
The Dil Ki Baat campaign is airing on radio and amplified across social platforms, carrying the voices of women who represent resilience, aspiration and hope to millions across Bharat.
