National Startup Day marks a decade of innovation that has democratized access to capital.
FinTech BizNews Service
Mumbai, 15 January 2026: As a testament to the monumental success of the Startup India Initiative, January 16 has been designated as National Startup Day.
Startup India is a flagship initiative of the Government of India under the Department for Promotion of Industry and Internal Trade (DPIIT), launched on 16 January 2016 with the vision of building a strong and inclusive startup ecosystem across the country. Over the past decade, the initiative has introduced key programmes and policy measures to support entrepreneurs, encourage innovation, and enable startups to grow and scale.
As Startup India completes 10 years, National Startup Day 2026 marks an important milestone in India’s entrepreneurial journey. The occasion provides an opportunity to reflect on the progress made over the last decade, recognise the contributions of startups in driving economic growth and job creation, and reaffirm the government’s commitment to nurturing innovation-led development. National Startup Day stands as a celebration of India’s startup ecosystem and its role in shaping a future-ready, self-reliant nation aligned with the vision of Viksit Bharat @2047.
SURE, India’s first Liability Management Platform, helps financially aware, salaried urban professionals stop silent overpayment on their home loans and convert savings into long-term financial strength. Focused on the top 5% income segment, it simplifies the complexities of lending so borrowers can make smarter decisions with honesty and transparency.
Out of 4,700+ home loan users, over 3,500 are overpaying, with 1,200+ incurring substantial losses. The company is on a mission to change this by ensuring every rupee saved on debt becomes money earned for its users.
Pravin Tiwari, Co-founder, SURE, states:
"National Startup Day marks a decade of innovation that has democratized access to capital. However, the next era of Indian fintech will be defined by how that capital is managed. Leveraging AI and data analytics, we are moving beyond simple transactions to deep personalization. This is the core of SURE’s approach: utilizing India’s digital infrastructure to build a customer-first liability management platform that empowers individuals to optimize their financial health."
