Through dedicated microsites for every branch, ATM and BNA, accessible through https://locate.pnb.bank.in, DLMS ensures accurate, verified and uniform location information across various digital publishers such as Google, Google Maps, DuckDuckGo, Brave, Ecosia and Waze as well as AI-driven platforms and derivatives such as ChatGPT, Gemini and Perplexity etc.
FinTech BizNews Service
Mumbai, 24 February 2026: Punjab National Bank (PNB), one of India’s leading public sector bank, has launched its Digital Location Management Solution (DLMS), a centralized hyperlocal solution designed to enhance the Bank’s digital visibility and seamlessly connect customers from online searches to physical branches, ATMs and BNAs.
Through dedicated microsites for every branch, ATM and BNA, accessible through
https://locate.pnb.bank.in, DLMS ensures accurate, verified and uniform location
information across various digital publishers such as Google, Google Maps,
DuckDuckGo, Brave, Ecosia and Waze as well as AI-driven platforms and
derivatives such as ChatGPT, Gemini and Perplexity etc. Individual branch, ATM and
BNA’s microsite is integrated with the respective Google Business Profile (GBP).
Each microsite serves as an authentic source for branch, ATM and BNAs details
including but not limited to address, contact information, IFSC, business hours,
directions and ongoing offers & schemes. To enhance accessibility and regional
outreach, the microsites are available in eight languages enabling customers across
India to access banking information in their preferred language.
With integrated QR-based review mechanisms and structured location data
management, DLMS is set to strengthen customer engagement, improve online
discoverability and reinforce PNB’s commitment to a seamless phygital banking
experience.
