What began as a payments and e-commerce infrastructure firm is now progressing towards becoming a full-stack, AI-led digital payment technology company.
FinTech BizNews Service
Mumbai, 11 December 2025: The Board of Directors of Infibeam Avenues Limited (“Company”) in its meeting today has given an in -principle approval for the change in the name and branding of the Company.
Subject to requisite approvals and directions from the concerned statutory authorities and the receipt of all requisite corporate and other approvals as may be required, the Company propose to, discontinue the use of ‘Infibeam Avenues Ltd’, as part of their corporate name, brand and rebrand the company name as ‘AvenuesAI Limited’.
“As the digital economy evolved, so did we. Our company has undergone a profound
transformation. What began as a payments and e-commerce infrastructure firm is now
progressing towards becoming a full-stack, AI-led digital payment technology company.
Artificial intelligence will power nearly every layer of our value chain, from authorization and
routing to fraud detection, credit scoring, digital public infrastructure, cloud technologies, and
scalable platform architecture,” said Mr. Vishal Mehta, Chairman and Managing Director,
Infibeam Avenues Ltd.
“This shift is not incremental, it is foundational. AI is no longer an enabler; it is central to who
we are and what we are building. The name AvenuesAI captures this transformation with clarity
and purpose, reflecting our commitment to embedding AI deeply across our products, platforms,
and operations,” said Mr Vishwas Patel, Joint Managing Director, Infibeam Avenues Ltd.
The rebranding decision marks a strategic and forward-looking evolution of the company.
Strategic Alignment: This rebranding aligns the company’s identity with its
strengthened technology moat, global growth ambitions, and long-term product roadmap
in the digital payment space, under the brand CCAvenue. It positions the company to
capture emerging high-value opportunities in a world where AI-led decision-ing,
analytics, and automation are driving the next phase of innovation and revenue
expansion.
Stakeholder Clarity: For investors, the transition to AvenuesAI (Infibeam Avenues Ltd)
offers clearer visibility into the company’s digital payment AI-first DNA, enhances
brand perception in global markets, and places the business firmly within AI-powered
digital payment sectors that command superior growth trajectories, stronger productivity,
and higher benchmarks. The name change reflects not just who we are today but the
scale and impact we aim to achieve in the years ahead.
Global AI-Driven Digital Payment Company: This rebranding is part of a broader
strategy to establish AvenuesAI as a globally recognized AI-driven digital payments
company. The Company already maintains an international footprint, with operations in
the United Arab Emirates, Saudi Arabia, Australia, and the United States, and a presence
in Oman in collaboration with three of the country’s largest banks. Global digital
payment business offers higher take-rate, thus boosting overall revenue growth of the
company.
The new name, AvenuesAI, reflects this transformation and underscores the company’s
commitment to embedding Artificial Intelligence (AI) at the core of its products and operations.
AI now powers our payment processing, risk management, fraud detection, digital public
infrastructure initiatives, and enterprise-grade technology solutions enabling greater scalability,
accuracy, and automation across the value chain.
The Company’s payment business commands a meaningful share of the Indian digital payments
market and has demonstrated strong growth. In H1 FY25-26 saw revenue growth of 84% on a
half-year basis, while TPV rose 26% year-on-year.
Following rebranding, the company will continue to offer its full suite of digital payments and
fintech products, under its flagship brand CCAvenue payment gateway. Over the years, the
Company has expanded its ecosystem through strategic partnerships with public-sector and
private-sector banks, cooperative banks, and other institutions, strengthening merchant
confidence and broadening access to SMEs and rural markets. CCAvenue continues to weave a
network of partnerships that advance financial inclusion and broaden payment options across
more than 200 banks, reinforcing India’s digital economy.
