It will help Kotak Mutual Fund reach a broader and more diverse audience through ONDC’s decentralised digital infrastructure. across multiple ONDC-enabled platforms.
FinTech BizNews Service
Mumbai, July 24, 2025 — Kotak Mahindra Asset Management Company Ltd (“KMAMC” / “Kotak Mutual
Fund”) has announced its integration with the Open Network for Digital Commerce (ONDC), in
collaboration with Cybrilla, a leading financial technology solutions provider.
Vibhor Jain, Acting CEO and COO at ONDC
This integration is aimed at transforming investments in mutual funds by making the process more
accessible, and inclusive. It will help Kotak Mutual Fund reach a broader and more diverse audience
through ONDC’s decentralised digital infrastructure. The initiative is designed to simplify the investment
experience for millions of Indians, particularly in Tier 2 and Tier 3 cities, by enabling seamless access to
mutual fund schemes across multiple ONDC-enabled platforms.
The integration is expected to reduce distribution costs, enhance transparency, and empower investors
with greater choice and convenience. It reflects Kotak Mutual Fund’s commitment to financial inclusion
and its effort to simplify participation in the country’s economic growth through informed and easy
investing.
Nilesh Shah, Managing Director, Kotak Mahindra Asset Management Company Ltd said, “Joining ONDC
Network is a transformative step towards democratising investments. At Kotak Mutual Fund, we believe
that every Indian—regardless of geography or income level—should have the opportunity to participate
in India growth story through mutual funds. ONDC Network’s open architecture empowers us to reach
new audiences, reduce costs, and foster a culture of financial inclusion.”
Vibhor Jain, Acting CEO and COO at ONDC said, “This integration marks a shift from limited, centralised
distribution to more open and embedded access. By joining the Network, Kotak Mutual Fund shows how
established players can adapt to newer models of discovery that meet users where they already are and
make investing a more natural part of their digital lives. It’s a small step that quietly expands what
participation in formal finance can look like.”
Anchal Jajodia, Co-founder, Cybrilla, also added: "By enabling Kotak Mutual Fund’s onboarding on
ONDC Network, we’re helping create a level playing field where access to financial products is no longer
limited by geography, distribution layers or legacy systems. This integration reflects our vision of
building scalable financial rails that simplify participation in India’s growth story, empowering every
investor with greater choice and transparency."
With this integration, Kotak Mutual Fund reinforces its commitment to leverage technology, encouraging
the investment habit. As ONDC — an initiative by DPIIT, Ministry of Commerce and Industry — continues
to evolve into a powerful enabler of digital commerce and financial services, Kotak Mutual Fund’s
presence on the Network will further help bridge the gap between aspiration and access; bringing mutual
fund investments within reach of every investor, regardless of physical location, starting a new chapter in
inclusive investing.
