The transaction comes at a pivotal time as the combined entity prepares for a proposed Rs787 crore IPO targeted for September
FinTech BizNews Service
Mumbai, 14 January 2026: In a landmark move set to redefine India’s packaged food and agri-processing landscape, NCR-based FMCG brand Mitra has announced the merger with Tierra Agrotech, bringing together agriculture, processing, and consumer foods under a single, fully integrated platform. The strategic merger enables Mitra to achieve complete backward integration, from seed development and crop cultivation to processing and final flour production, ensuring consistent quality, traceability, and control across the entire value chain. The transaction comes at a pivotal time as the combined entity prepares for a proposed Rs787 crore initial public offering (IPO) targeted for September. The transaction was executed under the direction of Bestvantage Investments, a boutique investment advisory firm that advised on the strategic structuring and execution of the merger.
Mitra, operated by Nishpra Community Solutions Pvt. Ltd., has built a strong presence across North India with a diversified portfolio spanning flour, pulses, rice, spices, oils, millets, oats, and instant mixes. With over 40,000 retail touchpoints, 500+ distributors, and operations across 38 cities, the brand is currently positioned as the second-largest player in the Delhi NCR packaged flour market, second only to ITC. Tierra Agrotech, on the other hand, brings deep expertise in agri-infrastructure, crop science, and upstream supply chain management, making the merger a strategic fit focused on scale, efficiency, and long-term value creation.
Commenting on the development, Abhishek Kaushik, Founder & CEO of Mitra, said, “This merger is far more than a corporate transaction, it is the coming together of the farm and the consumer. By integrating the entire journey from seed to shelf, we are setting a new benchmark for quality, transparency, and trust in everyday food staples. As we prepare for our IPO, this structure gives us the strength, scalability, and credibility needed to build a truly national food platform around supply chain control, profitability, and long-term value creation."
Raman Sharma, Founder & CEO of Bestvantage Investments, said, “Mitra’s evolution from a high-growth FMCG brand into a fully integrated agri–food platform is a strategically timed move. The merger with Tierra creates a scalable, future-ready structure that aligns well with public market expectations around supply chain control, profitability, and long-term value creation.”
The integration is expected to significantly enhance operational efficiency and margins by eliminating dependency on external suppliers and ensuring tighter quality control across every stage of production. With agriculture and FMCG operating as two focused yet synergistic divisions, the combined entity aims to deliver superior, consistent food products while building resilience against commodity volatility. Post-merger, Mitra’s founder Abhishek Kaushik will take on the role of Promoter and Managing Director of the combined entity, aligning leadership with execution as the company enters its next growth phase.
Financially, the merged entity is expected to post consolidated revenues of approximately Rs400 crore in FY27, with improved profitability driven by scale benefits, optimized capital structure, and operational synergies. The restructuring also aligns the shareholding between Tierra and Mitra shareholders, creating balanced ownership and long-term alignment of interests. The final approvals are currently underway, including SEBI and NCLT clearances, following which operational integration and capital restructuring will be completed by the third quarter of the next fiscal year. i.e.2026-27.
With India’s demand for high-quality, traceable, and responsibly produced food products on the rise, the Tierra–Mitra combination is strategically positioned to lead the next phase of growth in the FMCG and agri-processing sector. The upcoming IPO is expected to further strengthen the company’s balance sheet, fund capacity expansion, and accelerate nationwide brand penetration.
