This unique partnership aims to support Reliance General Insurance with a spate of cutting edge digital tools that will significantly augment and strengthen their proposition of providing hyper personalized and unique customer experiences
FinTech BizNews Service
Mumbai, June 20, 2024: MarTech leader WebEngage and Digital Transformation Solutions
provider for the BFSI industry, InfoAxon, today announced their partnership with Reliance
General Insurance (RGI), in a bid to transform and elevate its customer engagement
strategies with a focus on delivering a seamless omnichannel experience for customers,
agents, and partners.
This unique partnership aims to support Reliance General Insurance with a spate of
cutting edge digital tools that will significantly augment and strengthen their proposition
of providing hyper personalised and unique customer experiences that are assured to
delight. As their business needs evolve alongside those of today’s digital savvy customers,
this partnership will enable RGI to consistently cater to these demands, thereby solidifying
their leadership position in the industry.
“At Reliance General Insurance, we understand the importance of embracing digital
innovation to stay ahead in today’s fast-paced world. Our collaboration with WebEngage
and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance
customer engagement and drive business growth. Together, we are shaping the future of
insurance.” said Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance.
Avlesh Singh, CEO & Co-founder, WebEngage, said, “In WebEngage’s 10+ year journey, we
have amassed a significant amount of experience in the BFSI sector. During this time, we
have borne witness to the complex transitions that legacy institutions like RGI have
undergone as a result of digitalisation. Aided by our rigorous data-backed approach,
today, WebEngage has cultivated a robust knowledge base around the nuances and
specificities of customer needs and concerns, and their evolution over time. This
partnership with RGI stands as a testament to our domain expertise and we feel humbled
to have been entrusted with this opportunity. We look forward to a fulfilling and exciting
journey with them.”
Vineet Dahiya, Director & Co-founder, InfoAxon, remarked “For years, InfoAxon has
partnered with large insurers and intermediaries to help them deliver frictionless digital
insurance and has seen first-hand, the challenges and enormous costs associated with
digital transformation initiatives. By expanding on our learnings and years of
development, we have created a Digital Insurance Stack that accelerates insurance
product launches with configurable buying journeys, maximises digital distribution
opportunities, and rapidly delivers engaging omnichannel experiences. What sets us
apart is our in-depth understanding of the insurance domain, strong technology
expertise, and our experience in solving the tough challenges faced by global insurers
and intermediaries on their journeys to become digital businesses. I am sure, RGI will
benefit immensely through this association to realise its vision of becoming a leading
digital insurer in the country.’
InfoAxon helps BFSI organisations accelerate digital transformation and become digital
businesses by leveraging its low-code, API-driven digital insurance solutions stack,
alongside innovative middleware products. InfoAxon’s strong domain knowledge and
experience in the insurance vertical, combined with its deep expertise on the WebEngage
Platform will accelerate RGI’s journey to becoming a digital business. Furthermore, the
integration with WebEngage’s award-winning customer data platform (CDP) and AI-
powered personalisation engine, will help RGI to better understand its customers and
strike meaningful, personalised, and contextualised conversations with them across offline
and online channels.
The partnership between WebEngage and InfoAxon, underpinned by the pursuit of
innovation and offering tailored services, is forged on the premise of co-creating a future
where digital engagement will evolve from merely transactional to intentional. This will be
characterised by meaningful and personalised engagement built on trust, where each
customer interaction anchored by technology, will serve to support the business’ pursuit
of sustained growth.
