The collaboration is to empower investors to ‘Slam the Scam’
FinTech BizNews Service
Mumbai, August 30, 2025: The CDSL Investor Protection Fund (CDSL IPF) has collaborated with Red FM and popular radio personality RJ Malishka to launch a rap anthem – ‘Slam The Scam’, promoting investor awareness. The initiative, part of the Securities and Exchange Board of India’s (SEBI) #SEBIvsSCAM campaign in association with CDSL IPF, aims to educate and empower investors to guard against financial frauds and scams.
The high-energy track blends entertainment with education, delivering sharp lyrics and rhythmic beats that spotlight key messages: verify before you invest, beware of scams, and stay informed. RJ Malishka’s dynamic performance brings a fresh and relatable voice to investor awareness, helping the message resonate with diverse audiences.
This initiative reflects CDSL IPF’s commitment to nurturing financially confident and self-reliant investors by embracing innovative formats that make financial literacy accessible, engaging, and culturally relevant. From traditional seminars to creative collaborations, CDSL IPF continues to evolve its outreach strategy to connect with investors nationwide and empower them to become Atmanirbhar Investors.
On the collaboration, Mr. Sudhish Pillai, Head, CDSL IPF, Secretariat, said: “At CDSL, we are committed to raising awareness about financial frauds and scams to protect investors through education and financial literacy. RJ Malishka is a widely recognized radio personality who has consistently championed important social causes. Her ability to connect with diverse audiences makes her a natural fit for this campaign. Through this collaboration, we aim to make investor awareness more relatable and impactful, while contributing to CDSL IPF’s larger mission of building Atmanirbhar Investors.”
