Enabling Woman’s Journey From Kitchen To Kingdom

The SFB supports Sarla Jain to create opportunities through entrepreneurial dreams

Vignesh Murali, Senior Vice President and Head – Marketing, Equitas SFB

FinTech BizNews Service

Mumbai, June 28, 2024: Equitas Small Finance Bank – one of India’s largest SFBs, supports micro and small entrepreneurs across India through its ‘Beyond Banking’ initiative. Recently, Sarla Jain from Rajasthan could change her life with Equitas’ financial support by starting her entrepreneurial journey.

Sarla Jain faced challenges like early marriage and abandonment by her husband, but never lost hope. She started small by working as a domestic helper and cook, while envisioning a brighter future. After learning about Equitas Small Finance Bank’s loan options, she begun by borrowing a sum of Rs. 15,000 and embarked on her entrepreneurial journey. She established a garment boutique, empowering not only herself but a dozen of women by creating employment opportunities. Through her journey, Equitas SFB has been Sarla’s harbor by offering her the strength to fight against all odds, be an inspiration to many such women and celebrating her determination. With Equitas by her side, Sarla is not just a successful businesswoman today but also a proud owner of a home, a car, and two additional two-wheeler vehicles.

Proud to play a small role in Sarla’s walk towards success, Vignesh Murali, Senior Vice President and Head – Marketing, Equitas SFB, said, “We honour Sarla’s strong grit and unwavering dedication to fight against all odds and creating opportunities rather than waiting for one. Her journey from a house help to a successful entrepreneur showcases the power of financial inclusion, our motto. We aim to nurture more dreams such as Sarla’s through our “Beyond Banking” initiative that marks the essence of what we strive to achieve – empowering individuals to break the cycle of hardships and build a brighter future.”

Through the “Circle of Life” campaign, Equitas showcases Sarla Jain’s story of strength and determination to inspire people to not compromise and fight for a better tomorrow. She is a true beacon of hard work and resilience. Equitas Small Finance Bank not only takes pride but is also committed to support more such individuals to promote financial inclusivity in the society.





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