The lender Expands PIONEER Branch Network
FinTech BizNews Service
Mumbai, June 23, 2025: IndusInd Bank has expanded its exclusive PIONEER branch network with the launch of five new branches across Delhi-NCR, Kochi, Surat and Goa, taking the total count to 15 PIONEER branches across key locations. This expansion is a strategic step towards scaling the Bank’s affluent banking and wealth management franchise, offering high-net-worth individuals (HNIs) and ultra-HNIs a curated, high-touch banking experience supported by a seamless blend of personalized service and digital convenience.
At the heart of the PIONEER proposition is the Client Ownership Model, where each client is served by a dedicated duo - a Relationship Manager and a Service Relationship Manager, trained to manage every aspect of the client’s banking journey. This relationship-led approach is backed by over 900 certified RMs, 150+ SRMs (Service RMs), and 100+ domain specialists, ensuring both personalized attention and domain expertise. Clients also benefit from INDIE, the Bank’s digital platform that enables one-touch access to their relationship team, real-time event-based updates, and seamless service requests such as doorstep banking, locker bookings, or card upgrades.
Mr. Samir Dewan, Head – Affluent Banking and International Business, IndusInd Bank said, “At IndusInd Bank, the expansion of our PIONEER network is a strategic step in our ongoing commitment to delivering a distinctive, relationship-led banking experience built on trust, expertise, and convenience. These branches are thoughtfully designed spaces that go beyond transactions, enabling deeper engagement and reflect our understanding of what today’s affluent clients truly value. Our affluent banking business has consistently delivered strong growth, with a 3-year CAGR of 19% in Net Relationship Value as of March 2025. With continued investment in people, platforms, and product innovation, we are well positioned to double our AUM and emerge as one of India’s leading private banking institutions.”
Beyond the branch experience, PIONEER offers a full stack of financial services including liabilities, lending, investments, legacy planning, structured credit, and global banking. The recently launched PIONEER Private further elevates the offering for ultra-HNIs, with tailored wealth management solutions delivered by seasoned private bankers.
IndusInd Bank anticipates strong momentum in its wealth management business, underpinned by rising investor sophistication, expanding demand for personalised solutions, and continued investment in digital innovation, product diversification, and relationship excellence. According to industry data, the number of HNI individuals in India is projected to grow by over 100%, from 7.9 lakh in 2022 to 16.5 lakh by 2027, while the ultra-HNI population is expected to rise from 12,000 to over 19,000 in the same period. This represents an attractive investment opportunity, with increasing allocation to financial assets and growing traction beyond metros into Tier 2 cities. Amidst evolving market conditions, the Bank remains focused on delivering high-touch, insight-led engagement that helps clients stay aligned with their long-term financial goals.
