Digital first approach, tech tools and customer focussed innovation helps bank consolidate its position
FinTech BizNews Service
Mumbai, 13th August 2025 – YES BANK, India’s sixth-largest private sector bank is playing a critical role in leading India’s charge in digital banking leadership, as is seen in the Q1 FY26 results. Holding a massive 55.3% market share as a payee PSP in UPI transactions and the second position in payer PSP transactions, clocking 33.3% share, YES BANK is a leader driving India’s digital rails and offering digital payments without hassles.
In rural India, YES BANK has been a key participant of the Aadhar-enabled payment system, emerging as the top acquiring bank on the platform. It powers nearly 30% of all AePS transactions and boasts of a partner network of more than 7,92,000 outlets in all 28 states and 8 Union Territories in India. It also holds a solid 24% share in NEFT transactions, placing it at the centre of financial inclusion initiatives.
The beating heart of this journey is YES BANK’s digital-first approach, which mixes sharp technology capabilities with integrated delivery channels and customer-focused innovation. It has more than 1,500 APIs, which support real-time lead generation and help bake in scale and efficiency across retail and business banking channels.
Meanwhile, YES BANK’s flagship super apps, IRIS for retail users and IRIS BIZ for businesses, are feature heavy and integral to day-to-day banking. They have helped the bank source a whopping 92% of individual savings accounts and 93% of eligible current accounts digitally, with 98% of credit card acquisitions also being carried out digitally.
YES BANK is an active participant building India’s Digital Public Infrastructure (DPI). It is laying the ground for embedded finance. It is playing a critical role in platforms such as CBDC for efficient cash management and micropayments, OCEN for digital cash flow-based lending, ONDC for digital e-commerce, among others. The Bank is also working for customer delight with initiatives such as ‘Deliver the Bank’ which offers customers personalised offerings, backed by assisted, AI-driven, and cloud-native tools.
Mr. Ajay Rajan, Country Head - Transaction Banking Government, MNC & New Economy Business, IBU & Knowledge Units, YES BANK, said, “Financial inclusion for all and building resilience in Indian banking has been part of our larger vision. The scale our digital platforms have achieved are proof of this shift. We are proud to participate and lead the digital transformation of Indian banking by combining innovation with digital infrastructure and tech tools, which enables financial access across the country.”
As it builds agile, cloud-native systems and digitising processes to drive cost optimisation, YES BANK is committed to shaping the future of banking by embedding itself deeper into the lives of individuals, businesses, and India’s digital economy.
With a strong foundation built on customer delight and trust, sharp product innovation, and backed by digital tools, YES BANK is well-positioned to drive continued growth and fulfil the vision of achieving financial inclusion. Looking ahead, the Bank remains focused on personalised service offerings, expand its footprint nationally and use tech for seamless, customer-centric banking experiences.
