Innovation Meets Aspiration
FinTech BizNews Service
Mumbai, 26 December 2025: Home Credit India, a leading consumer finance company, today announced the launch of its first AI-powered campaign - #SapnoKaNayaSaal. An extension of its brand thought, #ZindagiHit!, this campaign marks a significant milestone for Home Credit India in innovation by integrating with ARM Worldwide to develop a cinematic film which reflects on the year gone by while ushering in a future full of hope. The film positions the brand as a tech-forward, trusted enabler, ready to support the diverse aspirations of customers nationwide, anytime, anywhere.
The new campaign is LIVE across digital platforms including Home Credit India’s social channels such as Facebook, Instagram, YouTube & LinkedIn.
The #SapnoKaNayaSaal campaign encourages the spirit of gratitude by acknowledging every big-small achievement of the year gone by, while empowering its customers to turn their New Year resolution into reality by leveraging a range of easy and accessible credit solutions.
Campaign Storyline
The video unfolds at the final minutes of the New Year, capturing real, everyday moments of intersection between dreams and responsibilities. Ravi, a young delivery executive, struggles with a failing scooter; Gaurav, an aspiring entrepreneur, is held back by lack of funds; Aarav faces everyday friction with a cracked phone; and Preeti, a café owner, quietly dreams of renovating her ageing space.
As the clock strikes twelve, the “ping” of timely approvals from Home Credit becomes the turning point in these interconnected stories addressing both immediate needs and long-term aspirations. Through a fast-paced montage, stalled moments transform into fresh starts- Ravi gets his new wheels, Gaurav launches his business, Aarav upgrades his tech, and Preeti renovates her space. The story concludes with a shared moment of hope, proving that with the right support, every resolution is achievable.
Speaking on the new year campaign, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said, "As another year ends, we step into the new year with innovation, gratitude and lots of hope. With #SapnoKaNayaSaal, we wanted to position Home Credit India as the catalyst that transforms year-end gratitude and New Year resolutions into dreams that manifest. By leveraging AI to tell these stories, we reflect on the modern, digital-first journey of our customers. Our simple and customer-friendly financing options ensure that resolutions are meant to be kept, whether it’s replacing an old, worn-out phone, renovating an old space, starting a dream business, or owning a two-wheeler. Beyond financial support, our focus is on instilling pride and confidence in every customer we serve while walking alongside as a trusted financial partner and make every #ZindagiHit."
With #SapnoKaNayaSaal, Home Credit India emphasizes its commitment to making financial solutions accessible and convenient for everyone, anytime. By facilitating customers across segments in realising their goals through offerings such as the Ujjwal EMI Card and Personal Loans, along with Two-wheeler loans for mobility needs & Loan Against Property as a structured financial support for larger aspirations, the brand ensures that fulfilled resolutions make #ZindagiHit.
