The company Targets India's Growing Financial Advisor Economy with Digital DSA Platform
FinTech BizNews Service
Mumbai, July 27, 2026: Earntra, the B2B Direct Selling Agent (DSA) app by MyMoneyMantra.com —One of India's largest phygital financial service marketplaces—today announced that it has facilitated cumulative disbursals exceeding Rs200+crore through its rapidly expanding network of 1 Lac+ partners across 750+ cities, marking a significant milestone in its journey to build one of India's largest technology-led financial distribution ecosystems.
The platform currently offers access to a comprehensive suite of financial products including Credit Cards, Personal Loans, Home Loans, Loans Against Property and Business Loans, allowing partners to serve diverse customer needs through a single digital platform.
The app empowers individuals, regardless of prior financial services experience, to become authorized DSA partners through a fully digital onboarding process. The app offers online training, customer sourcing, end-to-end application processing, real-time tracking and seamless commission payouts, eliminating paperwork and making financial distribution faster, simpler and more efficient and above all, the app offers comprehensive and regulatory training, a must before work actually commences.
The agent-led distribution opportunity in India
India's financial services distribution has traditionally relied on a fragmented offline DSA ecosystem. Digital platforms like Earntra are now formalizing this channel through compliant onboarding, structured training and app-based lead management, creating a more transparent and scalable distribution model. This comes at a time when India's retail credit market is entering its next phase of growth. With over Rs170 lakh crore of retail loans outstanding and more than 12 crore active credit cards, the next wave of expansion is expected to come from Tier II, III and IV markets
Commenting on the platform's growth, Mr. Raj Khosla, Founder & MD, MyMoneyMantra.com, said: "India's next phase of financial inclusion will be driven by entrepreneurs who can connect customers with formal lenders more efficiently. Earntra has been built to democratize financial distribution by enabling individuals to become authorized DSA partners through a completely digital platform that combines onboarding, training, product access and lead management. As formal credit adoption accelerates across Bharat, we see a significant opportunity to build one of India's largest technology-enabled financial distribution ecosystems while creating meaningful income opportunities for thousands of aspiring entrepreneurs."
Backed by MyMoneyMantra.com, the app leverages a network of 40+ RBI-recognized banks, NBFCs and financial institutions to enable seamless digital distribution of credit cards and loans. For FY27, it aims to onboard over 30000+ partners, expand its presence to 1000+ cities, process 30 Lac applications annually, and increase its lender network to 50+ banks and NBFCs. The company also targets Rs125 crore in annual loan disbursals through the platform, strengthening its position as one of India's leading technology-enabled financial distribution networks.
