Support MSMEs Wholly Via Diversified Platform


MSMEs’ growth is India's growth. And as their ambitions grow, so does the opportunity to give them the tools: seamless payments, access to credit, reliable financial infrastructure they need to fly even higher.


Vineet Sethi, Chief Growth and Marketing Officer, PayU


FinTech BizNews Service 

Mumbai, 27 June 2026: MSME Day 2026 is celebrated globally and across India on June 27 to recognize the pivotal role of Micro, Small, and Medium Enterprises in driving economic growth, innovation, and job creation. In India, the day is marked by the official "Udyami Bharat - MSME Day" events focusing on long-term structural growth and the power of Udyam registration. 

As India marks MSME Day on June 27, Mr. Vineet Sethi, Chief Growth and Marketing Officer, PayU, shares his views on the critical role of MSMEs in driving India's economic growth and the importance of enabling their digital and financial journeys. 

“MSMEs are not just a segment of India's economy, they are its engine. Contributing over 30% to GDP, nearly 50% to exports and a third of manufacturing output, their growth is India's growth. And as their ambitions grow, so does the opportunity to give them the tools  seamless payments, access to credit, reliable financial infrastructure  they need to fly even higher.

At PayU, we believe the real opportunity lies in the integration of these tools. Through our diversified platform, we support MSMEs holistically from payment acceptance and affordability solutions that help merchants serve more customers and drive more sales, to embedded credit offerings such as merchant cash advances and business loans that put working capital within reach, tied directly to a merchant's own cash flows and transaction history.

Beyond financial tools, we are equally invested in the broader growth of this community  through programmes like inFINity that offer mentorship, capital and ecosystem access to businesses looking to scale. When all of this comes together within one ecosystem, we are not just enabling transactions; we are enabling businesses to formalise, grow and compete with confidence.

India's digital economy is growing rapidly, but its full potential depends on how many MSMEs we bring into this one ecosystem; not just at the checkout, but across the entire arc of their financial journey.”

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