“AI isn’t here to replace jobs—it’s a means to an end.” — Richard Kerris, NVIDIA
FinTech BizNews Service
Mumbai, May 1, 2025: WAVES 2025 witnessed a convergence of innovation, creativity, and cutting-edge technology with Artificial Intelligence at the heart of the discourse. Three sessions held on the inaugural day of the Summit in Mumbai today, led by global industry figures, mapped the dynamic intersection of AI with media, storytelling, and digital production—reaffirming India’s rising stature in this creative-technological evolution.
“Creativity has transformed every industry.” — Shantanu Narayen, Adobe
In the keynote address on "Design, Media and Creativity in the Age of AI", Adobe Chairman and CEO Shantanu Narayen offered an expansive perspective on the evolving creative economy. Tracing the digital journey from the internet to mobile and now to artificial intelligence, Narayen pointed to India’s growing role in content creation, with over 500 million Indians consuming online content and a significant shift towards regional languages.
He stressed that AI is not replacing creativity but amplifying it. “Generative AI is enabling Indian creators to transcend traditional mediums,” he said, noting how it supports diverse storytelling across imaging, video, and design. From cinema to real-time mobile storytelling, the creative potential is expanding.
Highlighting India's unique position in building AI-powered frameworks—from applications to data infrastructure—Narayen outlined a four-fold strategy: supercharge creativity and production, innovate business models, lead an AI-skilled workforce, and foster entrepreneurship. He concluded by thanking the Government of India and the Ministry of Information and Broadcasting for creating a visionary platform through WAVES.
“AI isn’t here to replace jobs—it’s a means to an end.” — Richard Kerris, NVIDIA
In a thought-provoking fireside chat titled “AI Beyond Work”, Richard Kerris, Vice President at NVIDIA, and Vishal Dhupar, Managing Director, NVIDIA India, explored how AI is redefining personal computing and creative productivity.
Reflecting on the evolution of the PC era, Dhupar remarked, “PCs used to sleep after office hours. But humans don’t.” He explained how NVIDIA’s early vision—imagining PCs as creative companions—now resonates in a world powered by AI.
Kerris provided a historical view, recalling the complexities of mastering 3D animation in the past. “Now, with generative AI, we can go from idea to creation much faster,” he said. Yet, he cautioned against losing touch with fundamentals: “Just because we all have a camera on our phone doesn’t make us all great photographers.”
The speakers agreed that AI enhances human creativity rather than replacing it. “AI puts tools in your hands—but knowing the craft, the basics, that’s still essential,” Kerris stressed. Dhupar concluded: “Creative people live their work. AI doesn’t replace that—it enables it.”
“Bringing Stories to Life with Gen AI” — Anish Mukherjee, NVIDIA
The third session, a masterclass by Anish Mukherjee, Solutions Architect at NVIDIA, focused on the practical applications of generative AI in media. Titled “Bringing Stories to Life with Gen AI”, the session spotlighted NVIDIA’s platform approach, moving beyond hardware to transformative tools.
Mukherjee demonstrated AI-powered solutions including converting static images to digital humans, multilingual voice-overs, and audio-based character animation. Using NVIDIA’s Fugato model, he showcased AI-generated music and realistic lip-syncing for dubbing. He also introduced Cosmos, a suite of foundational models for video generation and simulation-based training via the Omniverse platform.
Explaining the convergence of large language models with AI animation and DLSS, he noted their role in creating immersive storytelling experiences, especially in game development. “AI-powered characters that respond intelligently to players are redefining narrative engagement,” he said.
Mukherjee closed with a call to harness compute power, rich datasets, and algorithmic strength to unlock generative AI’s full potential. NVIDIA’s open-source ecosystem, including Nemostack, empowers creators to develop custom models, furthering innovation across industries.
WAVES 2025: Setting the Stage for AI-Led Creative Transformation
As discussions unfolded across the sessions, a unifying message emerged—AI is a tool for empowerment, not replacement. Whether in design, film, animation, or storytelling, the future belongs to those who understand the basics, harness new tools responsibly, and build systems rooted in ethics, creativity, and inclusion. WAVES 2025 thus stands as a testament to India’s pivotal role in the global creative and technological landscape.
