Plum Launches Health Checkups as Part of Ambitious Expansion
FinTech BizNews Service
Mumbai, July 15, 2025: Plum, India’s leading employee health benefits platform, today announced a Rs200 crore (USD 25 million) commitment to expand its healthcare vertical—marking the next phase of its mission to deliver accessible, preventive, and personalised healthcare at scale. With this investment, Plum is transforming from an insurance company into a full-stack healthcare platform, appointing Prayat Shah (ex-founder, Wellthy Therapeutics) as Head of Healthcare. The company will expand its healthcare team fivefold to support this strategic shift.
Building on its successful in-house telehealth offering that has facilitated over 1 lakh consultations in 2024 (1 every 5 minutes), Plum has announced Plum Health Checkups, a new at-home screening solution designed to move employee health from reactive to proactive. Combining over 200 advanced biomarkers, AI-powered risk insights, and personalised healthcare interventions from experienced doctors in one seamless experience, Plum Health Checkups empowers companies to deliver personalised, preventive care at scale.
Key features of Plum Health Checkups include -
200+ biomarkers that go beyond standard tests to uncover hidden risks early, with proven 2.2x better detection for heart disease risk
AI-powered personalised reports translating complex data into clear guidance without medical jargon
Integrated care journey with doctor consultations, action plans, and telehealth follow-ups
Seamless experience via 4,000+ locations with home sample collection and real-time tracking
Today, India’s workforce faces a silent but growing health crisis. Chronic illnesses are striking a decade earlier than in developed nations, often by age 40, while 20% of Plum’s telehealth consults address mental health needs. Yet only 20% of companies offer regular health check-ups, and even then, fewer than 4 in 10 employees use them. This fragmented, reactive approach costs companies up to 30 lost productivity days per employee every year. With preventive care adoption still limited, there is an urgent need for integrated solutions that help employees detect risks early, take action, and build sustainable health habits.
Commenting on the development, Abhishek Poddar, Co-Founder & CEO, Plum, said, “We’re not just adding features—we’re investing in building a full-stack healthcare business alongside insurance. India’s workforce deserves better than fragmented, reactive healthcare. This commitment will help us deliver integrated, preventive, and personalised care at scale, supporting companies that view employee health as a strategic investment in their growth.
“We’re thrilled to have Prayat join us to lead this next chapter. His entrepreneurial experience in digital healthcare and hands-on approach to building and scaling impactful solutions make him the perfect fit to drive our healthcare vision forward,” he added.
Over the past five years, Plum has evolved from a single-product insurance platform to a comprehensive health benefits partner—building meaningful health loops for individuals and delivering better outcomes for companies. Notably, over 60% of first-time insurance buyers on Plum’s platform have chosen to add preventive and primary healthcare benefits, underscoring growing employer demand for holistic health solutions:
Telehealth: 100,000+ annual consultations with 120+ doctors across 20+ specialties
OPD Wallets: Helping employees save ₹11,000 on average each year on everyday care
Plum Perks: Exclusive discounts from 100+ leading health brands to make wellness accessible
Health Camps: 40+ programs delivering proactive screenings for 5,000+ employees. These camps have identified chronic disease risk in 71% of participants, enabling earlier, targeted intervention.
Saurabh Arora, Co-Founder & CTO, Plum, said, “Our mission has always been to improve the health and wellbeing of every Indian. Technology gives us the power to make healthcare truly preventive and personalised at scale. By turning complex data into clear, actionable insights, we can help people understand risks early and take meaningful steps toward better health. This next phase is about building the systems that make proactive care both accessible and effective.”
Plum partners with over 6,000 companies and serves 6 lakh+ members nationwide. With its expanded healthcare vertical, the company aims to help corporate India shift from fragmented, reactive spending to a future of unified, preventive, and truly employee-centric healthcare.
