Aim For 100% E-Business, Shah Guides NCDFI

Cooperation Minister: We are giving Rupay cards to every farmer. Every village dairy is being made a ‘Bank Mitra’ and is being provided ATMs, and the accounts of the dairy and every farmer are being transferred to the District Cooperative Bank; Headquarters of NCDFI is going to be built in Anand at an expense of about Rs32 crore and will be a 100 percent green building

Union Minister Amit Shah attends the E-Market Award 2023 Ceremony and foundation stone laying of office building of NCDFI at Gandhinagar, in Gujarat

FinTech BizNews Service

Mumbai, December 31, 2023: Union Home Minister and Minister of Cooperation

Amit Shah laid the foundation stone of the headquarters of National Cooperative

Dairy Federation of India (NCDFI) Limited in Gandhinagar, Gujarat on Saturday and

addressed the e-Market Awards 2023 ceremony. Many dignitaries including Gujarat

Chief Minister Bhupendra Patel, Gujarat Legislative Assembly Speaker Shankar

Choudhary, IFFCO Chairman Dilip Sanghani, NDDB Chairman Dr Meenesh Shah

and NCDFI Chairman Dr Mangal Rai were present on the occasion.

In his address, Amit Shah said that the dairy and especially the cooperative dairy

sector in our country has achieved multi-dimensional goals. He said that if milk

trading is not done by the cooperative sector, then milk production remains limited to

a middleman and the milk user. But if the cooperative sector trades milk in a

cooperative manner, then many dimensions are integrated into it, because the aim is

not to make profit only and it has multidimensional benefits to the society, agriculture,

villages, milk producers and ultimately the country. He said that India has

experienced this success story in the last 50 years.

The Minister of Cooperation said that today India has reached the first place in the

world's milk production with 24% share and under the leadership of Prime Minister

Narendra Modi, milk production in India has increased by about 51% in the last 8

years, which is the highest in the world. This is the fastest increase. Shah said that

this has been possible only because most of these productions have been done

through cooperative dairies. He said that if cooperative dairy is to be run, then many

institutions will have to be formed to nurture it and NCDFI will do this work. In a way,

NCDFI is doing the work of providing guidance to all dairies. Shah said that White

Revolution started from the village ‘Vasi’ and now headquarters of NCDFI is going to

be built in the same Anand district in an area of about 7000 square meters. It will be

built at an expense of about Rs 32 crore and will be operated through a solar power

plant. He said that the new headquarters building will be a 100 percent green


The Union Home Minister and Minister of Cooperation said that when the

cooperative sector does dairy business, the first to benefit is the milk producers,

because they are not exploited. He said that if someone produces milk alone, he/she

does not have the capacity to store the milk and cannot explore the market. But if the

cooperative sector does milk business, then milk unions are formed at the village

and district level and they have the capacity for cold storage, processing, converting

the milk into a product as per the market demand and then share the profits with the

sisters who are involved in milk production on cooperative basis. In this way the

exploitation of milk producing sisters ends. He said that a person involved in

production of milk alone cannot worry about the health of his/her animals, but if milk

is produced in a cooperative manner, then the District Milk Producers Association will

also make arrangements for breed improvement, health improvement and good diet

of the animals. The third advantage is that if the milk business is done through the

cooperative sector then it automatically gets linked to the nutrition movement.

Amit Shah said that he knows about many such dairies including Banaskantha Dairy,

which take care of the health of malnourished children by providing them nutritious

milk. Many dairies like Ahmedabad Dairy take care of the nutrition of pregnant

women and their children by giving them laddus. He said that the entire cooperative

sector has joined the fight against malnutrition. The Union Minister of Cooperation

said that at one time it was difficult for India to even imagine dairy and dairy

technology, but we made such efforts that symmetric milk production started all over

India. There are many areas which were not connected with cooperative dairy, even

there, through NDDB, the capable diaries of Gujarat are expanding their work in

North Indian states like Uttar Pradesh and Haryana and increasing their work in a

cooperative manner. He said that if milk is to be produced in a symmetrical manner

in every village of the country and every household is to be made self-reliant, then

this work is possible only through cooperative dairying.

Amit Shah said that Indian dairies have brought laurels to the country in the world in

milk production. He said that in 1946, when a dairy in Gujarat started exploitation,

Sardar Vallabhbhai Patel inspired Tribhuvan Bhai against it and in 1946, small

dairies were started in 15 villages. He said that a small beginning against exploitation

in 1946 transformed into a huge movement and from this came the idea of white

revolution in the country and the emergence of NDBB. He said that today many

cooperative dairies have developed across the country. Amul processes around 40

million liters of milk every day and 36 lakh sisters store the milk and every week they

get the price of the milk produced. Shah said that in 2021-22 Amul Federation has a

turnover of Rs72000 crores.

The Minister of Cooperation said that Prime Minister Narendra Modi has brought

about many revolutions in the country, including the digital revolution. Diplomats,

politicians, heads of state from all over the world had come here for the G-20 and

everyone was surprised as to how online payments and digital transactions could

increase so much in a country like India. He said that one feels happy to see when in

a small village, a woman takes out her mobile and scans it and makes payment. He

said that India is among the fastest growing economies in the field of digital

transactions in the entire world and in the next 4-5 years we will reach the top.

Nearly 80 countries have sought information about the success of our online

payment system and India has happily agreed to provide this information.

Amit Shah said that awards have been given today for promoting e-market in the

dairy industry. He urged the members of NCDFI to go towards 100 percent e-

business. The Minister of Cooperation said that we have just started a small

experiment in Gujarat, in collaboration with Panchmahal District Dairy, Banaskantha

District Dairy and Gujarat State Cooperative Bank. We are giving Rupay cards to

every farmer. Every village dairy is being made a ‘Bank Mitra’ and is being provided

ATMs, and the accounts of the dairy and every farmer are being transferred to the

District Cooperative Bank. He said that deposits of Rs 800 crore have increased in

Banaskantha district alone and 193 ATMs are operational. RuPay debit card has

reached 96 percent farmers. Now the farmer does not need to go to anyone. The

payment for their milk is deposited directly into the account of District Cooperative

Bank, Banaskantha. S/he has a RuPay card linked to it. If s/he wants to buy anything

from anywhere and needs cash, s/he can take cash from the ATM of the dairy of

his/her village. Shah said that by making every dairy in the district a center, this

model should be implemented in the entire Gujarat, then the farmer will not have to

take out cash from his pocket for any purchase.

The Minister of Cooperation said that cooperatives should play an important role in

promoting the formal economy & economy of the country instead of the informal

economy. He said that we have envisioned such an economic system where the

cooperative plays a role in promoting the cooperatives. All the milk union officials

should study this model and send it to every district milk producer union so that it can

be known how much the strength of the cooperative sector has increased.

Amit Shah said that NCDFI should take steps towards organic farming. Amul has

used it very well. He said that with the inspiration of Prime Minister Narendra Modi,

we have formed a multi-state cooperative institution at the national level, which will

do the marketing of organic products. People have started connecting with it.

Adopting this model, today an organic cooperative is promoting organic products in

the country. Along with this, a cooperative has also been formed for export because

the world market for organic products is very big and also expensive. If the world

wants to consume expensive organic products then there should be no delay in

sending them from India.

The Minister of Cooperation said that we have also formed a seed cooperative which

will conserve and promote Indian seeds. Today, big seed manufacturing companies

remain with the big farmers. Even if someone has two acres of land, it will reach

there through PACS and will also connect the farmers with seed cultivation. This will

increase the farmer's profit. He urged NCDFI, as a nodal agency, to take the good

model that emerged in this regard to every district union. If any district union wants to

adopt it, then a team should be formed to guide it and the success achieved in one

district should be achieved in every district of India.

Amit Shah said that e-auction platform, reverse auction and forward auction are also

now going to be provided and there is also a provision for procurement of one lakh

metric tonnes of pulses on the e-market portal of NCDFI. Similarly, NAFED's app is

going to be launched on 4th January, in which no matter how much pulses a farmer

produces in India, NAFED will buy the entire produce at the rate of one rupee more

than the MSP. He said that we want to make India self-reliant in the oilseeds sector,

hence this work has been entrusted to NAFED. The farmer will register on NAFED's

app and cultivate pulses and all the pulses will be purchased by NAFED at the rate

of MSP plus one rupee.

The Minister of Cooperation said that Prime Minister Narendra Modi has formed a

global alliance for ethanol, but even before forming the alliance, we have made a

policy for making ethanol from maize. According to this policy, if a farmer sows

maize, 100 percent of his maize will be purchased by NAFED and sent to the ethanol

manufacturing company and the farmer will get a price higher than the MSP. He said

that we have set goals like crop diversification, less use of fertilizers, self-reliance in

pulses and oilseeds.


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